Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Identity+'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#043C94 accent
#111111 text
Screenshots
Icon palette
About this app
Canada Post Identity+ will enable you to control online experiences with a secure digital ID that will open doors to identity-secured services. With Canada Post Identity+, your identity is safeguarded and stored on your phone. Features • Secure digital ID on your mobile device • Authenticate yourself with your Drivers’ License or Provincial Services Card • Location based verification of your mailing address • No cloud storage of your identity information • Strong encryption and certificate-based authentication • Strong privacy protection with complete control Coming soon : Reusable ID : Your Canada Post Identity+ credentials will be available to use over and over to verify yourself online Secure Transactions : Whether you're accessing a bank account, requesting government services, or activating a service, Canada Post Identity+ streamlines the verification process, making trans…
App details
What you can learn from Identity+
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Identity+'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Identity+ runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #043C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.