Screenshot style breakdown
Sampled from 6 of Red Swan Pizza's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4CAC44 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Download the Red Swan Pizza app and gain access to app exclusive offers you won’t get anywhere else. Get delivery straight from our store without the middleman. Order your 8" 6-slice ahead of time so it’s fresh when you arrive with all the toppings you love. Red Swan Pizza’s app features: Perfect your Order • Find your nearest location • Save Your Order • Delivery or Carryout Be the First • Be notified when new deals start • Receive New Features not available anywhere else • Know when we launch new eats! Questions? Concerns? Suggestions? Email customersupport@redswanpizza.com. Learn more about Red Swan Pizza at http://www.redswanpizza.ca
App details
What you can learn from Red Swan Pizza
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Red Swan Pizza's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Red Swan Pizza runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4CAC44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.