Sampled from 6 of NewMatch 友だちから始まる、新しい出会い's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#845C4C accent
#FFFFFF text
友だちから始まる、新しい出会い。 NewMatchは、"いきなり恋人探し"ではなく "気軽に友だちから始まるつながり" をテーマにした、Z世代に人気の友だち作りアプリです。 アプリ内のスワイプだけでなく、6〜8人の少人数でリアルの体験を共有するイベント機能「Club」も登場。18〜29歳の同世代と、共通の趣味や価値観から、気軽に新しいつながりを見つけられます。 ◆ NewMatchはどんなアプリ? ・「友だちが増えるきっかけが欲しい」 ・「恋人じゃなくて、一緒にライブに行ける友だちが欲しい」 ・「初対面でいきなり二人きりはハードルが高い」 ・「マッチングアプリは恋愛感が強すぎる…」 そんな声から生まれた NewMatch は、"ゆるく、自然に" 人とつながれる場所。 プロフィールをスワイプして気になる相手を見つけ、相互にLikeが届くとメッセージが送り合えます。 さらに、少人数のリアルイベント「Club」なら、会って一緒に体験しながら自然に仲良くなれます。 ◆ リアルイベント機能「Club」 「出会いを、もっと自然に。」をコンセプトにした、NewMatchの主役…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are NewMatch 友だちから始まる、新しい出会い's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NewMatch 友だちから始まる、新しい出会い runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #845C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.