Sampled from 3 of VAURA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#DC8C9C accent
#FFFFFF text
Fusing the precision of reformer Pilates with the dynamic power of athletic training. We created an electrifying class that defies the ordinary. Our innovative approach challenges conventional fitness norms, pushes boundaries and redefines outdated perspectives of pilates. Download our VAURA app to book your classes today! VAURA is more than just a place to sweat; it's a space to awaken your untapped potential. With carefully curated classes, neon lights, upbeat music and all round good vibes - you’ll walk out the doors feeling more energised than when you entered. A place where you can switch off, zone out and awaken within. - This is more than just a workout, this is VAURA.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are VAURA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VAURA runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC8C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.