Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of Formative's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C3C3C bg
#575757
#3C649C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Formative brings together the UAE’s most dynamic fitness brands — Wellfit, FitnGlam, The Platform Studios, and FITCODE — into a single, purpose-driven platform. Seamlessly book classes, manage personal training sessions, and stay up to date with your club — all in one app. Key Features: Book classes and sessions quickly and easily Manage personal training and coaching appointments Stay updated with club news, events, and schedules Access all your favourite clubs under one app
App details
What you can learn from Formative
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Formative's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Formative runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3C3C3C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3C649C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.