Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Mat Plus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F46C8C bg
#F5809C
#9C5464 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Få cashback när du handlar mat med Mat Plus – Sveriges nya kundklubb för mat och livsmedel! UPPTÄCK ERBJUDANDEN I appen hittar du erbjudanden på populära varor som ger cashback. För att använda dem handlar du som vanligt hos de stora matkedjorna och får ditt kvitto digitalt. SAMLA CASHBACK Koppla dina konton hos de stora matkedjorna och få dina digitala kvitton i appen. Dina köp matchas mot erbjudanden som ger cashback. UTBETALNING VIA SWISH Din cashback samlas och betalas ut via Swish varje månad när du nått 25 kr. Annars rullar den vidare till nästa månad. Tusentals svenskar använder Mat Plus varje vecka. Kom igång du också och få cashback nästa gång du handlar mat. Ladda ner appen och se vilka varor som ger cashback just nu.
App details
What you can learn from Mat Plus
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Mat Plus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mat Plus runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F46C8C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C5464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.