Sampled from 6 of TasteTown's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC5C3C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Stuck at the same spots? No time to read reviews and spend ages finding where to eat? We make it easy! With TasteTown, you can discover hundreds of top venues nearby—simply and clearly. Plus, enjoy perks you’ll love: - Exclusive discounts: Buy one, get one free; up to 50% off; or free drinks. - Membership: Unlimited discoveries with a monthly or annual subscription—the investment usually pays off after the first use. - Invite friends: Get one month free for each friend! So what are you waiting for? Download TasteTown and explore your city’s flavors with benefits!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are TasteTown's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TasteTown runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC5C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.