Sampled from 6 of SuppCo: Supplement Scanner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#2C6494 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 11 words on average (longest 16), 50% speak to "you".
Stay on top of your supplement routine with SuppCo, the ultimate companion and tracker for managing and optimizing your daily supplement & vitamin regimen. With a proprietary database over 160,000 supplements, SuppCo provides detailed insights to help you build, track and maintain a supplement plan that aligns with your health goals. PERSONALIZED SUPPLEMENT TRACKER: • Add the supplements you take and build your stack. • Get a smart schedule and set daily reminders so you never miss a dose. • View overall nutrient totals and how well your products support your health goals. • Track your intake so you can see how it affects your performance. STACK ANALYSIS ALGORITHM: • Get your supplement routine rated and analyzed by our proprietary algorithm. • Access recommendations on what nutrients are recommended for your age and sex, which brands you can trust, how to improve your dosages…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are SuppCo: Supplement Scanner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SuppCo: Supplement Scanner runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C6494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.