Screenshot style breakdown
Sampled from 5 of Festy: Birthday Reminders's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C2C9C bg
#5749A9
#8C7CFC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Festy helps you stay connected to the people who matter most. Never forget a birthday, anniversary, or important life event again. Festy is your social calendar and birthday reminder app that keeps all your meaningful dates in one place. More than reminders - Festy helps you celebrate. We organise your dates. You enjoy the moments.
App details
What you can learn from Festy: Birthday Reminders
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Festy: Birthday Reminders's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Festy: Birthday Reminders runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3C2C9C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C7CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.