Sampled from 6 of Water Tracker by WaterMinder's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#146CDC accent
#111111 text
Most advanced Water Tracker app - downloaded and used by millions of users worldwide! ** Featured by Apple, The New Yorker, Women's Health, Glamour, Tech Crunch, MacStories, Gizmodo, Venture Beat, BGR, The Telegraph, Mashable and many more! ** Get help with our award winning water tracker: WaterMinder® - an easy, intuitive app to track your water intake. Based on your body weight (or your personal goal), WaterMinder® will remind you to drink water to reach your daily goals. By seeing current water fill visually and in percents you will instantly know how well you are hydrated! "A must have - I love this app!!! It reminds me to drink water all day with such a hectic schedule I forget sometimes and this is just a little reminder of how much water you're supposed to drink my skin looks better I feel better must have app!!!" "Went beyond my expectations - Usually I download these apps an…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Water Tracker by WaterMinder's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Water Tracker by WaterMinder runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4FCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #146CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.