Sampled from 6 of Active Zone's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#CCE404 accent
#FFFFFF text
Take full control of your physical activity! The Active Zone app is your key to managing your membership, booking spots in group classes, and accessing the training area. Plus, use the QR code to quickly and conveniently enter your local gym. With the app, you can also check how many people are already in the club before you even leave the home. Whether you're taking your first steps in fitness or are already an experienced athlete, Active Zone provides everything you need to achieve your goals. With this app, you can do it!!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Active Zone's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Active Zone runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CCE404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.