Sampled from 5 of HUMAN MADE's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC1434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
HUMAN MADE Inc. 公式アプリでは、HUMAN MADE 直営店舗や ONLINE STORE とシームレスにつながる会員証、NEWS や新商品情報がいち早く届くプッシュ通知、気に入ったアイテムをリストで管理できるお気に入り登録など、便利な機能がご利用いただけます。ぜひ、アプリでのショッピングをお楽しみください The ‘HUMAN MADE Inc. Official App’ brings together a range of enhanced features, providing a membership card for seamless connection with our retail stores and the official online store. Push notifications keep you first in line for the latest news and product releases, while a wishlist allows you to save and manage your favorite items. We hope you enjoy shopping with our official app
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are HUMAN MADE's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HUMAN MADE runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC1434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.