Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of DuckDuckGo, optional Duck.ai's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C9CFC bg
#4289DD
#0C346C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
At DuckDuckGo, we believe the best way to protect your personal information from hackers, scammers, and privacy-invasive companies is to stop it from being collected at all. That's why millions of people choose DuckDuckGo over Chrome and other browsers to search and browse online. Our built-in search engine is like Google but never tracks your searches. Our browser blocks YouTube ads, invasive web ads, and cookie pop-ups, reducing distractions and helping to stop other companies from collecting your data. While our optional integrated AI features, Search Assist and Duck.ai, are private and never use your data to train AI. Oh, and our browser is free. We make money from privacy-respecting search ads, not by exploiting your data. Take back control of your personal information with the browser designed for data protection, not data collection. FEATURE HIGHLIGHTS Protect Your Searches b…
App details
What you can learn from DuckDuckGo, optional Duck.ai
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are DuckDuckGo, optional Duck.ai's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DuckDuckGo, optional Duck.ai runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #4C9CFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C346C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.