Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of RACV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0464F4 bg
#2779F5
#FC541C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Manage your RACV products and unlock everyday savings. Find cheap fuel and EV charging. Compare fuel prices near you, with prices updated every 15 minutes. Or find Chargefox electric vehicle stations where you can save. Roadside assistance, anytime. Request help 24/7 Australia-wide and track your patrol’s arrival in real-time across metro Melbourne. Member benefits and offers. Save on groceries, shopping, entertainment, travel, movies and more. Stay on top of your account. Manage your RACV products and services, update your details and easily renew with reminder notifications. Discover dining deals across Australia. Unlock daily discounts at hundreds of cafes and restaurants. Learn more at https://www.racv.com.au/app
App details
What you can learn from RACV
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are RACV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: RACV runs a dark set where the background shifts from screenshot to screenshot (first shot #0464F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC541C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.