Sampled from 6 of 하파크리스틴's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C242C bg
#2E4249
#D4B484 accent
#FFFFFF text
Hi, Kristin! Who are you today? 컬러렌즈 브랜드 하파크리스틴, 앱에서 보다 빠르고 간편하게 예약하세요. ■ 빠르고 간편한 앱 내 예약 ■ 신제품 및 품절 제품 재입고에 대한 최신 소식 받기 ■ 고객 포토, 텍스트 리뷰 확인 [ 고객 문의 ] · 고객센터 1533-1797 · 카카오 상담톡 '하파크리스틴' [ 하파크리스틴 앱 이용 시 필요한 접근 권한 안내 ] □ 필수적 접근 권한 없음 □ 선택적 접근 권한 · 카메라 / 사진 : 리뷰 작성 시 사진촬영 및 첨부 · 저장공간: 리뷰 작성 시 사진촬영 및 첨부 · 위치: 주변 매장 조회 · Push Notification (알림) : 푸시 알림 기능에 사용 · 전화 : 고객센터 전화걸기 등 고객상담
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are 하파크리스틴's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 하파크리스틴 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C242C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D4B484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.