Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of SimplyWise: Cost Estimator's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#AC846C accent
#111111 text
Screenshots
Icon palette
About this app
SimplyWise Cost Estimator is a mobile construction estimating app that turns job site photos into detailed, professional estimates in seconds. Powered by AI, it breaks down every project into material and labor costs, generates polished bids you can send on the spot, and even suggests upsells to increase your revenue. Trusted by 10,000+ contractors with a 4.8-star rating. Stop guessing on project costs. Whether you need a construction estimate for a kitchen renovation, a roofing job, or a full home remodel, SimplyWise is the fastest way to create accurate contractor estimates and send them to clients right from the job site. KEY FEATURES • AI-Powered Estimates — Snap a photo and get a detailed cost breakdown with materials and labor in seconds • Before & After Visualization — Show clients exactly what their renovation will look like with AI-generated renderings • 3D Room Scanning …
App details
What you can learn from SimplyWise: Cost Estimator
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are SimplyWise: Cost Estimator's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SimplyWise: Cost Estimator runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #AC846C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.