Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of SparkJoy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCE4F4 bg
#B3C8D6
#1C3C74 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
SparkJoy is a comprehensive platform designed to connect writers with their audience, fostering a community-driven environment where creativity thrives. Whether you're an aspiring novelist, an experienced author, or an avid reader, our platform offers an immersive experience tailored to your passion for storytelling. For Writers: Write and Publish: Writers have the freedom to write and publish their stories seamlessly. With intuitive writing tools integrated into the platform, authors can focus on crafting their narratives without distractions. Structured Stories: Authors can organize their stories into chapters, providing readers with a structured reading experience that keeps them eagerly anticipating each installment. Character Development: Writers can introduce and develop characters throughout their stories, adding depth and complexity to their narratives. Engage with Readers: Int…
App details
What you can learn from SparkJoy
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are SparkJoy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SparkJoy runs a light set where the background shifts from screenshot to screenshot (first shot #CCE4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C3C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.