Screenshot style breakdown
Sampled from 5 of GoTo Pass's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B48444 bg
#BE955E
#DCC48C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
GoTo Passは、全国グループ施設のホテル、温泉、リゾート施設などがおトクに楽しめるロイヤリティプログラムです。 加盟店でのご利用額に応じてポイントが貯まり、加盟店のご利用・購買の際に、割引を適応いただけます。 ■うれしいがたくさん！GoTo Passアプリ 1.いろいろな施設やシーンでポイントを貯められる・使える 2.使えば使うほどおトク 3.会員ステージがひと目でわかる 4.アプリがそのまま会員証に 5.予約情報もポイント履歴もパッと確認できる 6.クーポンの使用はアプリを出すだけ ■全国のグループ施設で使える！ カジュアルからラグシュアリーまで。 ホテルや温泉、リゾートなどの幅広い施設の中から、さまざまな目的やこだわりに合わせてお選びいただけます。 ■どんどんポイントが貯まる会員ステージ ・シルバーステージ 全会員さまシルバー会員からスタート ステージポイント：最大2.00% ・ゴールドステージ 基本ポイントを400pt以上獲得した会員さま ステージポイント：最大2.25% ・プラチナステ…
App details
What you can learn from GoTo Pass
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are GoTo Pass's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GoTo Pass runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #B48444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DCC48C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.