Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Luli: Baby Sleep Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141424 bg
#343442
#AC74B4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Luli is a baby tracker and sleep app designed to help parents understand their baby's routine, improve sleep, and build a consistent daily schedule. It combines baby sleep tracking, feeding logs, diaper tracking, and routine planning in one simple app — so you can track everything and finally understand your baby's patterns, rhythms, and daily behavior. Parents often look for answers when something feels off: naps become short, bedtime turns into a struggle, night wakings increase, or the baby seems constantly fussy. It's hard to know if the problem is sleep timing, feeding, overstimulation, or lack of a consistent routine. Luli helps you make sense of these situations by turning everyday tracking into clear patterns, insights, and gentle guidance. Parents use Luli to: • track baby sleep, naps, and night sleep • understand wake windows, sleep cues, and baby rhythms • fix short naps …
App details
What you can learn from Luli: Baby Sleep Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Luli: Baby Sleep Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Luli: Baby Sleep Tracker runs a dark set with one background colour (#141424) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC74B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.