Screenshot style breakdown
Sampled from 6 of Roberts Birds's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C1C34 bg
#2E3B50
#8CCCF4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Roberts Birds is the most comprehensive bird app in South Africa. After downloading the App you have to buy a mandatory Core Version yearly subscription for the app to function. The Core version subscription does not include the image recognition which is an additional yearly subscription. https://www.smartsearchsightings.com/roberts.htm Robert’s Bird App boasts an award winning identification tool and has a vast source of information: - Over 10000 beautiful and diagnostic illustrations and images of all variants, e.g. immature, males, females, dark and light morphs - Over 2200 comprehensive and clear bird calls - Over 700 comparative plates - The most comprehensive information on southern African birds - Interactive and accurate bird distribution maps, showing the migration patterns per month where applicable. The ID Search function allows you to select your current, or any other l…
App details
What you can learn from Roberts Birds
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Roberts Birds's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Roberts Birds runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C1C34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8CCCF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.