Sampled from 5 of We Coffee App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C47C5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Descubra uma nova maneira de viver sua experiência de café com o aplicativo We Coffee! Agora, sua cafeteria favorita está a poucos toques de distância. Com nosso app, você pode aproveitar uma jornada completa de compras e fidelidade, feita para quem ama café de qualidade e um atendimento impecável. Programa de Fidelidade Exclusivo: Cada compra rende pontos que podem ser trocados por descontos, bebidas gratuitas e outras recompensas incríveis. Pedidos Rápidos e Personalizados: Faça pedidos para retirada ou consumo no local diretamente pelo app, economizando tempo e evitando filas. Ofertas e Promoções: Fique por dentro de promoções exclusivas e ofertas personalizadas para você. Localize a Loja Mais Próxima: Encontre facilmente a unidade da We Coffee mais perto de você com informações completas de endereço e horário de funcionamento. Por que escolher a We Coffee? Combinamos a paixão …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are We Coffee App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: We Coffee App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C47C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.