Screenshot style breakdown
Sampled from 4 of Salt & Straw's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4E4 bg
#D6D6C8
#EC4C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Welcome to Salt & Straw Loyalty Craft Made. Curiously Delicious Ice Cream. Our loyalty program is here to make your ice cream runs even more magical. Earn 1 point for every $1 you spend and unlock delicious rewards—like free waffle cones, scoops, birthday cake discounts, and surprise offers you won’t want to miss. Here’s what you get with the app: Tasty Rewards – Turn every purchase into points and cash them in for cones, scoops, and more. Order Ahead – Order your scoops and pay right in the app. Pickup your prepaid order directly from the pint freezer. Celebrate You – Get $10 off any ice cream cake on your birthday. One-Tap Reordering – Got a favorite? Reorder it in seconds. Tell Us Everything – Share your thoughts with a tap and help us get better with every scoop. Terms & conditions apply. We’re Salt & Straw. We make ice cream with big heart, using ingredients that tell a s…
App details
What you can learn from Salt & Straw
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Salt & Straw's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Salt & Straw runs a light set with one background colour (#F4F4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC4C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.