Sampled from 6 of 沃尔玛's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0444C4 bg
#275ECC
#AC8454 accent
#FFFFFF text
沃尔玛App为顾客提供丰富的商品选择,将门店在售的万千种高品质商品“搬到”线上,优质的购物体验和服务让您花得少,过得好! 【极速达全场实付满49元免基础运费*】 【新人专享商品0.1元起** 叠加赠送省钱卡包*** 】 【天天平价 低价无套路】 专业团队和全球规模采购 为顾客提供以品质为前提的稳定质价比 【自有品牌 质价比优选】 自有品牌沃集鲜、惠宜 源头把控 用料安心 【无门店城市也能送****】 全国配实付满149元免基础运费***** 【全球购商品 正品保障】 沃尔玛自营 保税直发 *仅限极速达,全场实付满49元免6元基础运费。全场不含全球购商品。实付不含运费、包装费。具体运费以提交订单时的运费信息为准。极速达属于业务名称,对比沃尔玛准时达、全国配等配送方式为极速达。配送时间受支付时间、天气、交通、运力等因素影响。 **仅限未在沃尔玛 App完成过实物订单支付的用户,可在沃尔玛 App 选购 1 件新人价商品,低至0.1元,每位用户限享1次,所有新人价商品非免邮商品。活动规则详见沃尔玛 App 新人价页面。 ***该省钱卡仅限沃尔玛 App 使用,活动仅限首次…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are 沃尔玛's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 沃尔玛 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0444C4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #AC8454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.