Sampled from 4 of Vitam Restaurants's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4D494 bg
#9EBA82
#4C7C5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
We heten je graag welkom in onze restaurants! Met onze app kun je eenvoudig jouw lunch registreren en bestellen. Of je nu kiest voor ons dagelijks wisselende menu of gebruik wilt maken van onze banqueting services, alles kan met slechts een paar klikken. Dankzij de handige click&collect-functie staat jouw lunch snel klaar wanneer het jou uitkomt. Ontdek gedetailleerde informatie over onze producten, inclusief ingrediënten en allergenen, zodat je altijd weet wat je eet. We horen graag jouw feedback om onze service te blijven verbeteren. Bij het downloaden van de Vitam app ga je akkoord met onze privacy voorwaarden en algemene voorwaarden. Dit geldt voor het gebruik van de Vitam app en de diensten die in de Vitam app worden aangeboden. Je kunt deze voorwaarden lezen via: www.vitam.nl/privacy/app
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Vitam Restaurants's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vitam Restaurants runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #B4D494) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C7C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.