Screenshot style breakdown
Sampled from 3 of Brooklyn Donuts's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCBC1C accent
#111111 text
Screenshots
Icon palette
About this app
Brooklyn Donuts brings to life the dream of delivering an authentic New York donut experience to Australia. Think pillowy-soft donuts that are baked in-store daily, filled with only the finest quality ingredients like house made jams, delicious hot chocolates, ethically sourced specialty grade coffee beans and the most delicious frappes with fresh cream. Coupled with upbeat customer service that is dedicated to making you happy, we hope your experience at Brooklyn Donuts Tastes Like Happy! Welcome to the Brooklyn Donuts App! Get ready to experience the authentic New York donut vibe right here in Australia! At Brooklyn Donuts, we’re all about crafting happiness—think daily-made donuts filled with house-made jams, decadent chocolates, and paired with specialty-grade coffee and indulgent frappes topped with fresh cream. Our upbeat crew is here to make sure every visit Tastes Like Happy! S…
App details
What you can learn from Brooklyn Donuts
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Brooklyn Donuts's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Brooklyn Donuts runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCBC1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.