Sampled from 6 of Volaris's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#A42C84 bg
#B04995
#5494CC accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 7.6 words on average (longest 8), 60% speak to "you".
Access everything you need for your trip in one place with the new Volaris app: Book a flight Book the best flight from our 197+ routes. You can save traveler information for you and your companion to make each booking even faster. Easy payments Save your payment information in your profile to book flights easier, faster and safer. Offers Get access to our exclusive mobile app offers and save on your next trip! My trips Verify your bookings, confirm details like flight number and baggage benefits, add optional services such as baggage, pets, sports equipment and seats. Check-in Speed up boarding on international flights by scanning your travel documents at check-in! Boarding pass Avoid lines at the airport by getting your boarding pass on our app! Keep track of your flight information: boarding time, boarding group, seat number, itinerary so you can get to the airpo…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Volaris's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Volaris runs a dark set with one background colour (#A42C84) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5494CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.