Sampled from 6 of Whale Framely's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECDCE4 bg
#CFC1C8
#6C4C34 accent
#111111 text
This app empowers you to manage your Whale Framely Calendar&Photo Frame effortlessly, offering tools to share photos, organize tasks, schedules, and activities across multiple devices and users. Key Features: 1. Reimagine Tedious Chores. Collaboration among multiple people, across time and geographical boundaries. 2. Streamline Family Activities. Centralize tasks and assign them to family members for seamless organization. Never Forget Important Matters Again Smart lists, a clear overview, and desktop widgets ensure you never miss a task on your to-do list. 3. Support for All Calendar Types . Multiple devices, multiple calendars. Integrated third-party services for seamless synchronization. 4. Your Smart Home Helper. No more dinner debates or chores confusion—make schedules clear and accessible for everyone. Whale Framely Calendar goes beyond being just a scheduling app. It simp…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Whale Framely's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Whale Framely runs a light set with one background colour (#ECDCE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C4C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.