Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Phia: Fashion Deals & Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C049C accent
#111111 text
Screenshots
Icon palette
About this app
Named a TIME Best Invention and trusted by 1.5 million shoppers. As seen in Fortune, Forbes, The New York Times, and Vogue. Phia is the AI shopping agent that finds you the best price, earns you rewards, and helps you build a wardrobe you love, automatically. —— HOW PHIA WORKS 1) Browse anything you love — Phia instantly compares prices across 350 million items and 220,000+ sites, new and secondhand. 2) Phia auto-applies the best coupons at checkout — including exclusive codes only available to Phia users — or set a price drop alert and we'll watch it for you. 3) Earn Phia Rewards points on eligible purchases at participating retailers and redeem them for gift cards to top brands. Shop, save, and get rewarded, automatically. —— FEATURES YOU'LL LOVE Should I Buy This? Tap it on any item while browsing Safari and Phia's AI instantly tells you if the price is fair, finds cheaper…
App details
What you can learn from Phia: Fashion Deals & Rewards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Phia: Fashion Deals & Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Phia: Fashion Deals & Rewards runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C049C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.