Screenshot style breakdown
Sampled from 3 of Acqualatina SpA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#144484 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Se sei Utente Acqualatina scarica la nostra App. Per utilizzare i servizi dell'App Acqualatina, occorre prima registrarsi allo Sportello-OnLine sul portale Acqualatina ed accedere con le stesse credenziali. Potrai usufruire di una serie di servizi direttamente dal tuo smartphone, in particolare: • Visualizzare la situazione contabile • Visualizzare le fatture emesse, scaricarle e pagarle • Visualizzare le letture e fotoletture • Visualizzare l’andamento dei consumi • Comunicare l’autolettura • Pagare un bollettino mediante scansione barcode • Trovare lo sportello clienti più vicino a te • Chiamare direttamente il call-center cliente e guasti • Ricevere notifiche push su una serie di avvisi di pubblica utilità come interruzioni per guasti, quando comunicare l'autolettura, emissione bolletta • Attivare e disattivare la ricezione della bolletta via mail
App details
What you can learn from Acqualatina SpA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Acqualatina SpA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Acqualatina SpA runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #144484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.