Sampled from 6 of 鸭觅 - 你的小众点评's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCEC9C accent
#111111 text
在鸭觅App中,我们诚挚邀请了多名美食推荐官来为小伙伴们做餐厅遴选。这些推荐官们均满足以下特点: ○ 吃得足够多,他们吃过的餐厅数量是普通人的10倍甚至更多,“见多方能识广”,我们相信吃得多的人在餐厅辨别上更有话语权。 ○ 吃得足够广,无论在价格区间还是品类分布上。见过好的食材、料理,也愿意包容创新,我们相信这样的推荐官更能为大家找出深藏在街头巷尾、值得一吃的美食。 ○ 有自己的本职工作,不以探店为主业或赖此获得主要经济收入。因前序的“吃多”、“吃广”这两项条件对应的“高恩格尔系数”需要相当的经济支撑,这些推荐官们大多在现实世界中有着受人尊敬、收入丰厚的工作,自付餐费也使得他们能够相对客观和无负担地给出评价。 当然,在这其中我们也明白“人有所长”的道理,在特定品类的餐厅(例如咖啡、酒吧、日料)遴选上,我们也给予了推荐官不同的权重,让推荐官在自己熟悉和擅长的品类中拥有更大的影响力,这也有助于我们选出单品类下最优秀的那些餐厅。 我们将推荐官们给出的推荐餐厅按照就餐场景、品类、地理位置等因素整理成了餐厅专辑和“金…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are 鸭觅 - 你的小众点评's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 鸭觅 - 你的小众点评 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCEC9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.