Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of WILLMA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C6404 bg
#657927
#8CA414 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Is tracking your food taking up too much time? Willma is here to change that. We’ve redesigned your health journey to focus on what matters most: your nutrition. With our advanced Meal Scanning feature, logging your food is as easy as taking a picture. No more typing, no more guessing. Willma helps you understand exactly what you’re eating so you can reach your fitness goals faster. Key Features: Instant Meal Scan: Turn your camera into a nutrition tracker. Detailed Macro Tracking: Monitor protein, carbs, and fats with precision. Vibrant Community: Join others on the same path to a healthier lifestyle. Take control of your diet the easy way. Download Willma and see the difference a scan makes! Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
App details
What you can learn from WILLMA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are WILLMA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WILLMA runs a dark set with one background colour (#4C6404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CA414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.