Sampled from 6 of Exploretale's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C3C44 bg
#49575E
#EC746C accent
#FFFFFF text
Add memories and tag the places you’ve visited — your travels will be beautifully mapped. Save your adventures on both your world map and country maps. Discover places through dedicated location pages, explore tours and experiences, and book with local providers. Post travel blogs to share your full experience, start threads to spark conversations, explore the feed, and connect with fellow explorers by liking, commenting, and following. Get notified when others engage with your content, build your bucket list, and see how you rank on the leaderboard. Share your journey and inspire others to start theirs.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Exploretale's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Exploretale runs a dark set with one background colour (#2C3C44) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC746C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.