Sampled from 5 of El Puente's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C3474 bg
#3B5087
#3C64D4 accent
#FFFFFF text
Clientes Felices, nuestro programa de beneficios, ahora es una APP. En El Puente creemos que el amor por el buen sabor se comparte. Por eso, creamos esta APP: para conectar a todos los que, como vos, eligen nuestros productos día a día. En la APP de El Puente, vas a poder: . Sumar puntos con tus compras: cada vez que comprás en nuestros locales, acumulás puntos para acceder a más beneficios. . Canjear tus puntos por cupones exclusivos: usá tus puntos para desbloquear descuentos especiales en tus productos favoritos. . Acceder a cupones de descuento directos: accedé a ofertas y beneficios especiales sin usar tus puntos. . Encontrar cupones cerca tuyo: la APP te muestra las mejores promociones disponibles en tu sucursal más cercana. . Celebrar tu cumpleaños: completá los datos de tu perfil y en tu cumple vas a recibir un cupón especial de regalo. . Seguir tus logros: revisá tu his…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are El Puente's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: El Puente runs a dark set with one background colour (#1C3474) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C64D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.