Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Foxtale: Mental Health Journal's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#EC9444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Foxtale is a private mental health journal and mood tracker with a self-care pet: a fox companion who grows as you do. Name what you feel, spot the patterns in your mental health, and turn checking in on yourself into a journaling habit you look forward to. "I’ve never been able to journal, but this little fox helps me process my thoughts and emotions." - App Store Review, 2026 A mental health journal you will actually keep up. Most mental health journal and mood tracker apps get abandoned within a week. Foxtale is built to be picked up: short guided journal prompts, a cozy world that changes with each entry, and a self-care pet who is glad to see you. People tell us the journaling feels less like a task and more like a hobby, and that a few minutes each morning or evening has quietly become part of their self-care routine. Understand your emotions, not just log your mood. Each journ…
App details
What you can learn from Foxtale: Mental Health Journal
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Foxtale: Mental Health Journal's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Foxtale: Mental Health Journal runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC9444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.