Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Project Indigo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCB404 bg
#DD9E03
#7C544C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to Project Indigo, a new camera experience from Adobe Labs. With a custom computational photography pipeline, a natural image look, and full set of manual camera controls, it offers something for professional and casual photographers alike. Also with new controls for computational cameras and a glimpse into the future of AI image processing on our Tech Previews page. Available for iPhone 12 and 13 Pro/Pro Max, and all 14, 15, 16, or 17-series devices, and initial support for iPads. For best experience we recommend using iPhone 15 Pro or newer. A COMPUTATIONAL PHOTOGRAPHY CAMERA Instead of capturing a single photo, for every shutter press Indigo captures a burst of photos and combines them together to produce a high-quality photo with lower noise and higher dynamic range. PHOTO MODE VS NIGHT MODE Photo mode is intended for everyday use in good lighting and has zero shutte…
App details
What you can learn from Project Indigo
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Project Indigo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Project Indigo runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCB404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C544C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.