Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Lonely Planet: Plan + Travel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#2C7CC4 accent
#111111 text
Screenshots
Icon palette
About this app
Travel the world with the Lonely Planet app. Every recommendation, route and restaurant we share is vetted by our global community of 450+ local experts for different kinds of travelers. Explore their curated travel advice inside our trusted guides to 400+ destinations all across the globe: Italy, Vietnam, Ireland, Spain, Japan, Costa Rica, Portugal and Greece, just to name a few. More on the way, too. Not sure where to go, or what to do once you're there? Browse destination guides, explore walking tours and use our interactive maps to uncover locals’ favorite restaurants, places to stay, museums and hidden gems. Save whatever catches your eye to travel collections to use whenever you’re ready to plan your next trip. Then build an itinerary from everything you've saved, or just edit one of ours. Or just ask our AI Guide your burning travel questions — such as, where to eat in Rio.…
App details
What you can learn from Lonely Planet: Plan + Travel
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Lonely Planet: Plan + Travel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lonely Planet: Plan + Travel runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C7CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.