Sampled from 6 of Borrow and Back's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04B4F4 bg
#039ED6
#142C5C accent
#111111 text
Bob Messagerie sécurisée française. Bob est une application de communication conçue pour garder l’essentiel entre proches. Simple et fiable, elle réunit messagerie sécurisée, appels audio et vidéo, organisation d’événements, prêt et emprunt d’objets, ainsi que des outils concrets pour simplifier le quotidien. Une messagerie privée et sécuriséeVos messages et vos appels sont protégés. Bob place la confidentialité au centre de son fonctionnement, avec des données hébergées en France et un respect strict du RGPD. Vos échanges restent les vôtres. Appels audio et vidéo gratuits Communiquez librement avec vos proches grâce aux appels vocaux et vidéo intégrés. Individuels ou en groupe, ils vous permettent de rester connectés simplement, où que vous soyez. Des conversations de groupe pour rester liés Discutez en tête-à-tête ou en groupe avec votre famille, vos amis, vos collègues ou votre c…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Borrow and Back's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Borrow and Back runs a light set with one background colour (#04B4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.