Screenshot style breakdown
Sampled from 3 of 泰深优选's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#FC6464 accent
#111111 text
- #1首页 积分 购物 车 我 的
- #2立即 查看 立即 查看 立即 查看 1 做 任务 得 积分 ur 积分 购物 车 我 的
- #310 元 无 门 权 20 元 无 门 档 。。。 满 50 元 减 20 券 指定 商品 可 用 指定 商品 可 用 指定 商品 可 用
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 17.3 words on average (longest 29).
Screenshots
Icon palette
About this app
【精选好货，直击底价】全场商品超大折扣，限时特卖，休闲零食、美妆护肤、日常用品、家用电器众多品类，满足您的一站式购物需求！ 【会员专享，专属特权】超值百元优惠券包，会员专享优惠购，全场商品购买双倍积分返现，还有惊喜转盘等您抽奖！ 【积分商城，惊喜不断】消费返积分，每日签到送积分，积分当钱花，可兑换精美商品和可提现，玩转潮流新消费。 【品质保障，售后无忧】严格把控商品质量，平台提供全方位的保障，质量问题快速处理，提供客服7×12小时在线服务，以最快的速度为您解决，让您购物无忧。
App details
What you can learn from 泰深优选
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are 泰深优选's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 泰深优选 runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.