Sampled from 6 of citymoov AD's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C848C bg
#57959C
#84BCCC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Brought to you by the Department of Health – Abu Dhabi The citymoov app is your passport to thrilling digital scavenger hunts, set in the heart of reality. Explore the physical world around you while embarking on adventure, from your mobile device. Explore Abu Dhabi like never before. Every corner becomes a playground of discovery as you encounter challenges, brain-teasing questions, and exciting quests. Navigate the city as you take on each adventure, collecting moovcoins that can be redeemed for real-life rewards. Each step you take brings you closer to unforgettable experiences and exciting prizes! For support or feedback, email citymoov@doh.gov.ae. For more information, visit https://citymoov.ae. Download the app and join the moovement today!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are citymoov AD's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: citymoov AD runs a dark set where the background shifts from screenshot to screenshot (first shot #3C848C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #84BCCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.