Sampled from 4 of Farmatodo Argentina's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCF4F4 bg
#B3D6D6
#048CDC accent
#111111 text
Farmatodo es una cadena de farmacias que te ofrece la mejor experiencia para comprar tus medicinas, cosméticos, productos para tu bebé, cuidado personal, alimentos, hogar y mucho más a los mejores precios. ¡Con nuestra app y página Web podrás hacer pedidos y tenerlos en casa en menos de 45min! ¿Tienes una emergencia, te sientes mal, se te acabaron los pañales para tu bebé? ¿Vas de regreso del trabajo y no quieres cargar con las bolsas de tu compra? ¡Pedidos en menos de 45 mins! ¿Tienes alguna duda sobre un medicamento, presentación o consulta general? ¿No entiendes que dice la fórmula médica que te recetaron? ¿Quieres comprar aprovechando los mejores precios y ofertas? ¡Acá podrás disfrutar todas las ofertas y descuentos que manejamos en nuestras tiendas! ¿Quieres comparar precios de pañales, vitaminas o pestañinas? Busca productos por marca, presentación, talla, proveedor, etc. …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Farmatodo Argentina's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Farmatodo Argentina runs a light set with one background colour (#CCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #048CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.