Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of Camtro's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4E4 bg
#C8C8C8
#345C64 accent
#111111 text
- #1Devices chat @ Add device
- #2as Human Detection Zones
- #3About Delete Sharing Adjust Volume Events Human Detection on Doorbell
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 6.3 words on average (longest 10).
Screenshots
Icon palette
About this app
- Get instant messages when visitors press the doorbell or trigger the PIR motion sensors. - Monitor your home in high definition video. See, hear, and speak to visitors from anywhere. Automatic Subscription Instructions: 1. Service name: 6-month Plan(6 months);One Year Plan(1 year) 2. Price: cloud storage plan for 6 months product is $28.99, cloud storage plan for 1 year product is $29.99 3. For an account that purchases an automatic subscription service, we will automatically deduct the next period of fees within 24 hours from your iTunes account before the service expires, and extend the corresponding service content, service conditions and service period. 4. If you need to cancel the automatic subscription, please manually open the Apple phone "Settings"-->Enter "iTunes Store & App Store"-->Click "Apple ID", select "View Apple ID", enter the "Account Settings" page, click "Subscrib…
App details
What you can learn from Camtro
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Camtro's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Camtro runs a light set with one background colour (#E4E4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #345C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.