Sampled from 6 of Her 75's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C5C44 accent
#111111 text
Her 75: the app to complete a 75-day challenge with your friends and see your friends to-do lists in real time. Begin your transformation through challenges such as: - 75 Soft - 75 Medium - 75 Day Hard - Glow Within - Better Me - Sugar Free - Mental Wellness You can also create your own custom challenge. Each day, you can track your water intake, check off your personalized to-do list, and your tasks are fully customizable. Her 75 Subscription Plan : - Weekly: $7.99 - Monthly: $14.99 - Yearly: $49.99 Payments and Renewal: * Payment will be charged to your Apple ID account at the confirmation of purchase. * Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. * Your account will be charged for renewal within 24 hours before the end of the current period. * You can manage or turn off auto-renew in your Apple…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Her 75's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Her 75 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C5C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.