Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Toronto Public Library's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C744C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The Toronto Public Library app gives you easy access to books, movies, music, programs and more. Browse the catalogue, manage your account, and discover everything your library has to offer. With the TPL app, you can: Search and browse books, movies, music, and more Place and manage holds Track due dates and view your borrowing history Use your digital library card to check out items Find and register for free library programs Explore staff picks, themed collections, and new arrivals Check library hours and locations
App details
What you can learn from Toronto Public Library
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Toronto Public Library's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Toronto Public Library runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C744C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.