Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MyLondon's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCFCE4 bg
#C1DDC8
#046C3C accent
#111111 text
- #1Everything London Allin one Place
- #2Things to do, Resources &
- #3Your Al Companion for Everything London
- #4Available in 12+ Languages
- #5Plan your day with Al Itinerary Builder
- #6Personalized EET for you! J
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 5.3 words on average (longest 7), 50% speak to "you".
Screenshots
Icon palette
About this app
Discover, connect, and explore London, Ontario like never before with MyLondon — the ultimate city super app designed to make life easier, more exciting, and more connected for everyone. Whether you’re a newcomer, student, tourist, or long-time resident, MyLondon brings together everything you need in one place: Specialized AI Chat – Get quick, personalized answers about the city, events, services, and more. Exclusive Deals & Offers – Save money with curated discounts from local businesses. Community Bulletin Board – Stay up-to-date with events, announcements, and local happenings. Itinerary Generator – Plan your perfect day or weekend in seconds. City Resources – Find important contacts, services, and information at your fingertips. Job Board & Matcher – Discover opportunities and get matched with jobs that fit your profile. Tailored Experiences – Enjoy a customized app journey…
App details
What you can learn from MyLondon
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are MyLondon's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyLondon runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #DCFCE4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #046C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.