Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Peacocks's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCECF4 bg
#C1CFD6
#4C648C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Shop the latest trends, wardrobe essentials, and everyday value all in one place with the official Peacocks app. Whether you’re looking for fresh new styles, family fashion must-haves, or affordable outfits for every season, Peacocks makes it simple and seamless to shop on the go. With the Peacocks app you can: Join MyPeacocksClub and be apart of Spend and Save. Discover new arrivals and exclusive online collections Shop for women, men, and kids. in one easy-to-use app Save your favourites to your wishlist for later Get fast and secure checkout with multiple payment options Track your orders and manage your account with ease Access exclusive app-only offers and early sale previews Peacocks is here to bring you affordable fashion for the whole family – anytime, anywhere.
App details
What you can learn from Peacocks
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Peacocks's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Peacocks runs a light set with one background colour (#DCECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C648C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.