Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Purpose: AI Mentor & Coach's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#7C7CCC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate. Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing — without generic motivation or one-off answers. Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time. HOW PURPOSE WORKS • Chat anytime Bring whatever is on your mind — work, relationships, habits, goals, stress, or the feeling that something is off. • Get guidance built around you Purpose le…
App details
What you can learn from Purpose: AI Mentor & Coach
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Purpose: AI Mentor & Coach's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Purpose: AI Mentor & Coach runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C7CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.