Sampled from 6 of Splat - Magic Coloring Book's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F4AC24 accent
#111111 text
Splat transforms any photo into a coloring page your child can color digitally or print at home. From everyday moments to faraway places, every drawing starts with their own story. Discover 300+ educational pages that teach about animals, space, cars, robots, and more — designed to inspire curiosity and creativity. No ads, no chaos, no endless scrolls — just mindful fun that parents can feel good about. We love hearing from you! Send any feedback to founders@lonepalm.io Terms of use: https://splat.ink/terms
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Splat - Magic Coloring Book's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Splat - Magic Coloring Book runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4AC24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Graphics & Design apps approach the same problem? Browse more Graphics & Design apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.