Sampled from 4 of MilosApp's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#14549C accent
#111111 text
Hai voglia di un gyros perfetto, un souvlaki saporito o una fresca insalata greca? Con l'app ufficiale di Milos, il tuo fast food greco preferito è a portata di mano! Nata per offrirti un'esperienza semplice e veloce, la nostra app ti permette di: Esplorare il menù: Sfoglia tutte le nostre specialità, dalle pite fragranti ai piatti unici, con ingredienti freschi e sapori autentici. Ordinare in pochi secondi: Personalizza il tuo ordine e scegli se ritirarlo direttamente da noi o riceverlo comodamente a casa tua. Accedere a promozioni esclusive: Non perderti sconti e offerte speciali pensate solo per gli utenti della nostra app. Attiva le notifiche per rimanere sempre aggiornato! Salvare i tuoi preferiti: Riordina i tuoi piatti del cuore con un solo tocco per la massima rapidità. Trovare il ristorante: Ottieni indicazioni per raggiungerci in un attimo. Scarica subito l'app di Milos…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are MilosApp's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MilosApp runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #14549C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.