Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Active Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4E4E4 bg
#BAC8C8
#146464 accent
#111111 text
Screenshots
Icon palette
About this app
This is an experimental app developed within the Vitality Research Institute, a research arm of Vitality, a leading health and life insurer in the UK. The app aims to encourage users to be more active and sleep better. The app integrates with wearable activity trackers to seamlessly track your steps and sleep so that you can work towards your daily and weekly goals, and get rewarded.
App details
What you can learn from Active Rewards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Active Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Active Rewards runs a light set where the background shifts from screenshot to screenshot (first shot #D4E4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #146464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.