Sampled from 2 of ВПН-Безопасный~vpn's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#745CCC bg
#8772D3
#0C0C4C accent
#FFFFFF text
Это сетевой ускоритель, обеспечивающий эффективное и стабильное ускорение интернет-соединения. 【Инструкция по автоматической подписке】 *** Название подписки: Золотой член *** Срок подписки: 1 месяц *** Цена подписки: $0,99 *** Название подписки: Платиновый член *** Срок подписки: 1 месяц *** Цена подписки: $1,99 Оплата: Пользователь подтверждает покупку и осуществляет оплату, которая будет зачислена на аккаунт iTunes. Отмена продления: если вы хотите отменить продление подписки, вручную отключите автоматическое продление в настройках iTunes/Apple ID за 24 часа до истечения текущего срока подписки. Продление: счет Apple iTunes будет списывать платеж за 24 часа до истечения срока, а после успешного списания будет продлено на дополнительный период подписки. Политика конфиденциальности: https://note.youdao.com/s/XuaX0tUt Условия обслуживания: https://note.youdao.com/s/HU1KgXo8
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 2 screenshots above are ВПН-Безопасный~vpn's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ВПН-Безопасный~vpn runs a dark set with one background colour (#745CCC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C0C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.